// hello world

I'm a lazy marketer. So this feed updates itself.

Every automation I ship gets logged and pushed here automatically. No manual updates, just real work.

// automations

Problem

Fathom calls pile up. Proposals go stale.

What I Built

/sync-fathom Claude Code skill — pulls transcripts via REST, routes to prospect folders, appends Points + Next-steps to notes, suggests versioned proposal updates.

Outcome

Zero-touch meeting → notes pipeline; proposals stay current.

Claude CodeFathomAutomation

Problem

Brand drift across every deliverable.

What I Built

vaanarstack-brand Claude Code skill — color tokens, mascot+wordmark lockup, typography rules, plus templates for proposals and a 1080×1080 carousel builder.

Outcome

Every deliverable on-brand; carousels render in minutes, not hours.

Claude CodeBrandAutomation

Problem

Lovable's UI is slow; the public API needs hand-crafted curl per write.

What I Built

lovable_client.py — stdlib Python wrapper with schema/read/write/delete, auto UUID generation, and a User-Agent that bypasses Cloudflare 1010.

Outcome

One-line site edits from CLI or Claude Code; full CMS without opening the UI.

LovableCMSAutomation

Problem

SEO audits start with half a day of data wrangling.

What I Built

End-to-end SEO pipeline — Search Console + SEMrush + PageSpeed fetchers, Firebase storage, Google Sheets reports, 100-page keyword strategy generator.

Outcome

Full audit dataset for any domain in minutes; first run shipped a complete SSO Hospitals report.

SEOData PipelineAutomation

Problem

Cross-account Meta audits = clicking through Ads Manager per client.

What I Built

Meta Marketing API toolkit with System User token — Python wrapper lists owned + client ad accounts, pulls campaigns/audiences/creatives.

Outcome

Audit data fetched programmatically; foundation for the /meta-ads-audit Claude Code skill.

MetaAPIAutomation

Problem

Inbound WhatsApp replies missed after the 24hr window expired.

What I Built

Twilio API integration that tracks every reply against window state and sends 2× daily digest emails.

Outcome

No more missed leads; inbound report always at hand.

TwilioWhatsAppAutomation

// what about Growth?

Problems with your RoAS?

AI automations are my recent favourite past time. I started Digital Marketing when it was supposedly new.

// about

Yash Kumar

I currently work as an independent Growth Consultant with 16+ years of overall experience. My favourite pastime now is exploring AI workflows with marketing.

I have been a marketer for most of my journey spending 7 years building GenY Medium to $3Mn+ profitable business as COO. Had the opportunity to work with marquee businesses in Hyderabad including Apollo Hospitals, Aparna Constructions and Welspun Flooring.

My tech journey started with Bibli - a venture I founded tackling English language learning for the masses through AI based English Tutor. I first learnt no code and AI based product development first hand and built Bibli's mobile app and web applications myself. Bibli scaled to 20,000+ learners and currently runs almost autonomously with multiple agents.

Now I work with founders and teams to build their growth engines - with AI. The old world of marketing is changing and if you are looking for a partner to work with you to navigate through the changes - let's connect.

IIT BombayISBEx-Ola100+ clients

// engagements

Three ways to work with us.

Pick the engagement that fits where you are. Each is operator-led, AI-augmented, and time-boxed where it should be. Not sure? Book a discovery call.

// one time campaign review

Audits

Productized Google Ads, Meta Ads, or SEO audits. Operator-led, AI-augmented. AI tier ₹25K / 1 week. Expert tier ₹75K / 3 weeks.

Built on an audit framework refined over 10+ years of performance marketing.

See audits →

// AI automations for marketing

Sprints

Stop running marketing the old way. AI-augmented sprints that upgrade your marketing team to build automation systems and run them on their own.

SEO Sprint ₹4.5L / 3 months. Ad Automation Setup from ₹2.5L.

See sprints →

// we own a growth target

Partnership

Your extended marketing team. Senior operators on monthly retainer — we own a revenue target, not a service deliverable.

E-commerce · app · lead-gen B2B · SEO. Custom pricing from ₹2L/month.

See partnership →

Not sure which one fits? Talk it through.

20-minute discovery call. Free. No pitch.

Book a discovery call →

// learn

Learn how we build.

Applied AI for marketers. Operator-taught — same Claude Code workflow used to deliver the audits and sprints above.

// cohort

15 seats left

Claude Code for Marketers — Cohort 1

Dates:
Jun 13, 20, 27, Jul 4, 2026
Format:
4 Saturdays · 11am–1pm IST · Live + recordings · 15 seats
Price:
₹12K early-bird through 6 June · ₹15K regular
See cohort →

// webinar

Using Meta Ads MCP with Claude — Live Walkthrough

Format:
Live Q&A with Yash · Unlimited seats · Held monthly
Next:
Sat, May 30, 2026 · 11:00 AM IST
Price:
₹99
Reserve a spot →

// case studies

2070 Health

Growth Consultant · $100M Venture Studio

Advising portfolio companies on digital growth strategy — scaling from 0 to 1

  • 8X RoAS from paid digital campaigns for a cancer surgery hospital
  • 50% CAC reduction for a paediatrics brand, leading to Series A funding (final stage)
  • Established PMF for a cancer nutrition vertical — >₹1Cr ARR in 6 months
  • SEO traffic from 0 to 20,000/month for a cancer care brand in 6 months

Aparna Constructions

Digital Transformation · ~₹2000 Cr Revenue

Led the complete digital marketing revamp for one of Hyderabad's largest real estate developers.

  • Digital contribution to property sales grew from <10% to ~40%
  • Managed digital budgets ranging from ₹10L to ₹10Cr
  • End-to-end lead management and CRM automation

Bibli

Co-Founder · AI English Tutor

Founded an AI-powered English learning app targeting affordable literacy for the masses.

  • Scaled to 20,000+ users with 1,500+ paid learners
  • Built the entire product solo using no-code and AI platforms
  • Selected in Teach for India's InnovatED & NSRCEL incubators
  • Runs almost autonomously with multiple AI agents

Welspun Flooring

Digital Marketing · GenY Medium

Managed digital presence and advertising for Welspun Flooring as part of the GenY Medium client portfolio.

  • Full-funnel digital advertising and media planning
  • Part of 50+ client portfolio across FMCG, Real Estate & more
  • Data-driven campaign optimization and web analytics

// clients

2070 Health
Ola
Wakefit
Apollo Hospitals
Manipal Cigna
Heritage Foods
Welspun
NIIT
Vedantu
Bajaj Auto
Mercedes
Aparna Constructions
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